Requiring minimal investment and maximum fun, a gourmet popcorn business is an attractive way to bring pleasure to your customers and money to your pocket. Here’s your guide to getting your business off the ground and maximising its chances of taking the world by storm.
The key to success
The key to popcorn success lies in your creative cooking flair. Rather than working according to the same formula that every other gourmet popcorn business executes, go for an element of surprise. Attract your clients with unexpected flavours and unusual ideas so that you stand out from the crowd. This is your chance to combine your culinary skills with your imagination!
An easy start
The main appeal of running a popcorn business is that you need only a few basic ingredients – high-quality cooking oil, top-of-the-range popcorn kernels and sophisticated flavourings.
As far as flavours go, there’s an immense variety available. For savoury options, think cheeses, herbs and butters. For sweetness, consider chocolates and caramels. If you’re really enthusiastic, you can make your own flavours by hand. Encourage customer feedback so that you work out which products are the most popular.
The good news is you won’t need to pay too much rent. To begin, you can invest in a mobile popcorn cooking machine, which means that you’ll be able to be hired for big parties, or set up at markets and busy retail areas. Use a rainbow of colours to attract the kids, and you’re bound to have a queue in no time. Make sure that your brand name is clearly marked on your popcorn bags and buckets.
You can then consider setting up a small kiosk or shop, or moving operations to a commercial kitchen, from which you can offer online and delivery orders. Just be careful to meet all regulations pertaining to food safety and hygiene.
Spreading the word
A website is a must, as it allows you to be accessible to customers through search engines and the like. It also helps you to build credibility for your brand and provides a space where you can list all your services, products and news. Don’t forget to include positive testimonials and clear, impressive photos of what you have an offer. It’s crucial that your site looks professional – if you’re not confident with design and IT, hire someone to do it for you.