With the possibility of handsome mark-ups, selling arts and crafts supplies online offers the potential to create substantial profits. It’s also a chance to combine your online entrepreneurial skills with your passion for art.
Finding your place on the market
Your ultimate goal should be to achieve repeat business – a loyal artistic clientele who come to you for everything they need. That said, it’s important to remember that the arts and crafts business is vast and you can’t serve everyone, so it’s useful to focus on a particular sector. Are you passionate about oil painting or sculpture or embroidery? Do you want to appeal to hobbyists or professionals? Once you’ve decided, concentrate on obtaining the widest range of products in your particular field.
Creating an amazing website
Think of your website as your shop-front window. There shouldn’t be any shoddy design visible. Do plenty of research and seek advice from marketers to ensure that you employ the best strategies. After all, you are trying to sell your visual expertise. Be sure to feature testimonials from satisfied customers and list catalogues of available products, including accurate pricing and detailed product descriptions.
One surefire way to establish a powerful online presence is via a blog. Display your knowledge of art and crafts by giving out helpful tips to assist artists. Continually publish reviews about products that you are selling. Consider using sites such as eBay to expand your market. Be active on as many forums as possible populated by crafts people.
Marketing in real life
Attending any type of art exhibition is a great opportunity to make your business known by handing out business cards, brochures and posting fliers. Travel around to arts and crafts markets and hand out cards to stall holders. Show some entrepreneurial initiative and sponsor local art competitions. Offer to establish some craft contests at schools. Give talks at arts groups and colleges to create further community awareness about your business. It’s all about thinking outside the box!
Advertisements in specialist craft magazines will win you further trade. Ring your local community radio station and offer to talk about your artistic field and discuss the credible achievements of fellow artists in your area. Place an ad in the crafts section of your local newspaper and let artistic educational centres know that you can supply them at a discounted rate.