Are you passionate about paintball? Do you dream about a job that’s action-filled and people-oriented? Starting your own paintball business can be a lot of fun. But, to make it work, you need to put your best foot forward. Here’s what you should know on going to Start a Paintball Business.
Choosing your location
First up, you need to be realistic regarding your target market. A significant sector of the paintball crowd is made up of teenagers. Now, paintball isn’t exactly cheap, so that means you’ll need to attract not just any teenagers, but those with reasonably wealthy parents. Establish yourself where you’ll be in reach of this demographic.
Secondly, modern parents lead busy lives. The more convenient and accessible an activity, the more likely they’re going to bring their children along. This doesn’t mean you have to set up in an affluent suburb, where rents are high, but you should certainly ensure that your space provides adequate parking and, if it all possible, aim to be close to public transport.
Rent or buy?
In the short term, rental is an attractive option. After all, you won’t need a large deposit to get started. But, in the long term, buying a property is a much better way to go, leading to financial benefits over time. That said, be smart about where and what you purchase – choose an area where property prices are expected to rise.
Deciding on a building
It might be your dream to run a paintball facility that’s big enough to hold two full-sized fields. But unless you’re a billionaire, it’s a slightly unrealistic goal. Don’t despair, though. Plenty of smaller spaces have proved successful. To make profits, you do need two fields, but you have the option to vary their sizes – one large, one small. That way, you can host ‘serious’ matches on the former while sending children’s parties and the like to the latter. Keep in mind, also, that you’ll need changing rooms, storage and retail and/or office space.
Examining other paintball fields
Before setting up your field, you should check out what’s being done elsewhere. Visit places where the facilities vary – from dirt floors to synthetic grass floors, from large fields to teeny-tiny ones – and decide how you want your business to look (and what you can afford).
Attracting (and keeping) clients
Once you’ve made all the important geographical and structural decisions, the next challenge will be getting people through the door. One of the best ways to start is by creating goodwill by hosting special events, promotional offers and giveaways.