Are you funny, smart or creative? Do you love being in front of the camera? Are you enthusiastic about telling stories? Are you passionate about sharing your knowledge and talent with others – be it music, cooking, dancing or telling jokes? There’s one way to turn your little bit of magic into a job: become a YouTube star.
But here’s the catch. The chances are that you won’t become a viral phenomenon by simply making a video and posting it. You need high-quality content and the strategies necessary to getting it noticed.
Create compelling youtube content
The main reason why anyone becomes a YouTube star is that they create a video (or videos) that compels. In other words, strangers watch it and feel a strong desire to post it on their Facebook page or email it to their friends. Think about the last time you shared a video. Did it make you laugh out loud? Did it move you, emotionally? Did sharing it give you a feeling that you were doing something to help the world – or someone else? Once you’ve isolated the element, think about how you can inject it into your content.
Adding a video once every couple of months, simply because you’re in the mood or feeling inspired, isn’t a particularly effective way of building an audience. Sure, there’s a one in a million chance that you might go viral immediately, but, for most YouTube successes, the key is consistency. If browsers are interested in your work, they’re bound to come back, looking for more. Show them that your channel is an interesting, constantly changing stream of content and you’ll turn them into a committed audience member. Set a schedule and stick to it. For example, decide that you’ll post a new video on a particular day each week and make it happen.
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Expand your crowd
It’s true that millions upon millions of people use YouTube. But the Internet is, well, infinite. So don’t just stick to your neighbourhood and wait for big things to happen. Send your video to as many people, groups, forums, sites and blogs as you can come up with, and do it in an intelligent, targeted way. For example, if you’re passionate about human rights and you’ve made a video about a particular issue or case, send it to a relevant activist group.
Most importantly, create content that you enjoy, study filmmaking techniques so that you improve continually, and don’t be afraid to put in the hours.