Food from vending machines was never considered to be a healthy option. People usually avoid eating food from vending machines unless they are looking for a quick snack. However, a company based in Chicago aims to alter the perception that most people have of the unhealthy food items that are sold in vending machines. Farmer’s Fridge aims to provide a range of fresh salads, created in a vending machine!
Farmer’s Fridge was created by a Chicago based startup company, and its main aim is to promote healthy eating. The company aims to collect fresh produce from farms on a daily basis and feed in to the vending machines, which would in turn create fresh salads from customers. The Farmer’s Fridge vending machine contains a touch screen that allows customers to choose from a menu laden with nutritious options, with options ranging from fresh kale salads with fennel, pineapple and blueberries to Napa salads mixed with pistachios and grapes, etc. Sliced veggies with hummus is also available!
Salads are created fresh and are fed in to the vending machine. All of the ingredients are fitted in an airtight jar so as to ensure that the ingredients remain fresh and retain their taste and flavor. The serving jar can be recycled on site and can be washed and reused, hence ensuring an environmentally friendly design. Even the design of the kiosk is eco- friendly, created using reclaimed barn wood with an internal refrigerator.
The company is currently focused on expanding within Chicago at present, though the owner, Luke Saunders, hopes that one day the ‘Farmer’s Fridge’ will become a national brand. Reviews on Yelp have also been quite encouraging; customers have been raving about the crunchy flavors, fresh items that are available. Salads begin from $8, while a weekly option of a ‘Jar du Jour’ provides an option of a select salad jar for $7. All unsold salads are also discounted by $1 starting from 6 pm every day.
The concept of Farmer’s Fridge completely changes the perception that people have on vending machines and junk foods. Can you think of other food items that can be added to the vending machine?
Images Courtesy of Farmer’s Fridge