The term ‘fast fashion’ is becoming more and more applicable now. Customers are able to not only create unique cosmetics immediately at certain stores throughout Canada, but in London they are also able to design tee shirts and watch them getting printed right before their eyes! The store, aptly named YrStore, is set to open on London’s Carnaby Street for a limited period of four weeks, and is going to provide customers with a lot of creative options to wear!
The team behind YrStore is the famous digital graffiti platform YrWall. The company will serve in the store and allow customers to design and print their t shirts with relative ease. There are a number of booths within the store, where visitors can get started on drawing, manipulating and arranging already existing images and designs into a pattern to cover a blank t shirt. There are numerous preprogrammed elements and designs that have been uploaded in to the system by famous artists, while users can also bring on their own designs and upload them in to the system, leading to a rapidly expanding database.
Users can then create combinations and different patterns in order to finalize their design. Once the design has been finalized, customers can then stand back and watch in admiration as their tee shirt is printed right before their eyes. Even though the concept isn’t new and revolutionary, the way it has been carried out provides a very positive feeling to customers, who are able to view in full detail the results of their creativity.
YrStore is just one of numerous stores that are handing over the designing process directly to the buyer, allowing them to participate more freely in the designing process. Now, there are ways by which improvements can be brought in to the system. How about printing pants with different designs and inscriptions? It remains to be seen whether new and improved alternatives can be brought in to the fray as yet. What do you think are the different improvements that can be brought in to the T shirt printing business?
Images Courtesy of YR STORE